UniRec
Unified neural recommender system combining content and product recommendations using StarSpace for B2C and B2B clients.
Overview
UniRec is a unified recommender system combining content and product recommendations for B2C and B2B clients. Utilizing a neural StarSpace model, it continuously learns from user behavior to provide personalized, real-time recommendations.
Architecture
- Neural StarSpace model for embedding-based recommendations
- Consolidated multiple legacy systems into a single platform
- Scalable, easy-to-deploy solution within the Optimizely ecosystem
Tech Stack
Python TensorFlow StarSpace GKE BigQuery
Impact
- Boosted engagement by 12% and revenue by 8% for B2C/B2B clients
- Processing 50M+ daily recommendations
- Notable clients: Australian Red Cross, Outrigger, NewEra, The Royal Mint